![]() We’ve explained these changes in the footnotes of each relevant chart within the report, but I’d like to highlight two of those changes here: ![]() To ensure we can report the most accurate data, we’ve made important changes to the ways we calculate and talk about some of our numbers. ![]() Just before we get stuck into the numbers, I’d like to say a very big thank you to all of the data partners and providers who’ve made this year’s reports possible, especially:īefore we begin: important notes on changes to our methodology Why we need to change the metrics that guide our social media ‘mix’. Why mobile is essential, but not the only answer and ![]() The rapidly growing importance of ecommerce The evolving demographics of online audiences Some of the key themes to look for in this year’s reports include:Ĭhanges in how people search for information and brands ![]()
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